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LIFT is a new half-day conference designed to explore the latest techniques in advertising effectiveness and how leading-edge brands, agencies and media companies are evolving to achieve better business results. As a foundational component of this year’s inaugural event, Agency-Client teams from three CASSIES Gold winning cases will examine and articulate the story behind the insights, strategies and tactics they used to drive success.

Ever wonder what it takes to win at the CASSIES?

Join three yet-to-be-announced 2012 CASSIES Gold winning Agency-Client teams as they present the insights, strategies and tactics they used to drive their business through their impactful campaigns. You’ll hear from the winners in the following categories:

Best Use of Media
Packaged Goods
Sustained Success

Register Now!